19 Crimes: Snoop Cali Red

The Living Wine Labels Application adds Snoop Dogg’s new wine, Cali Red. As producer for this new augmented reality experience, I coordinated concepts and strategy with global Snoop Dogg production teams through production and distribution of the new releases . Facilitating the engineering and design teams for re-creating Snoop Dogg’s appearance and integration into the Living Wine Labels app but also initiated the release of a web enabled augmented reality activation, which was a first for the brand to do. Additionally, Ask The Doggfather activation from the web was the very first conically tracked augmented reality experience for the web, using 8th Wall’s technology.

"I’ve been a fan of this wine and I’m excited to unveil my ‘Snoop Cali Red’ this summer and share the experience with all my fans. It’s one of the most successful brands in the market, so I’m more than eager to to bring this collaboration to the world!” - Snoop Dogg