HANNAH LUXENBERG

Palo Alto, CA | 760.978.0067 | htono@stanford.edu 


PROFILE 

Creative technology leader with 7+ years of experience driving product strategy, immersive experience development, and cross-functional innovation at the intersection of health, gaming, and emerging tech. Proven ability to scale production pipelines, lead global research collaborations, and deliver impactful digital solutions across gaming, healthcare, and enterprise. Strong foundation in HCI, content safety, AR/VR, and user engagement systems.

EDUCATION

JOHNS HOPKINS UNIVERSITY – Carey Business School
Master of Business Administration (MBA) – 2023
Concentrations: Innovation & Technology | Health Tech Management | Private & Public Sector Leadership

ACADEMY OF ART UNIVERSITY
Bachelor of Fine Arts – Directing for Motion Pictures
Emphasis in Immersive Technology and Interactive Design

PROFESSIONAL EXPERIENCE

ELECTRONIC ARTS (EA) – Redwood City, CA
Producer | July 2021 – Present

  • Lead cross-functional development and launch of global product features for The Sims 4, including live operations, roadmap planning, and player experience systems.

  • Partner with design, engineering, UX, marketing and analytics to deliver engaging, scalable features and ensure content safety and community health.

  • Drive agile transformation and sprint rituals across disciplines; facilitate retrospectives, backlog grooming, and milestone alignment.

  • Collaborate on innovation and player behavior strategies using user-generated content data and feature telemetry.

  • Prototype social and creative in-game features based on community feedback and user research.

STANFORD UNIVERSITY – Stanford School of Medicine & Population Health
Research Assistant (Postdoc Lab) | July 2024 – Present

  • Support interdisciplinary digital health research focused on global clinical usability and behavioral interventions.

  • Assist in mixed-methods study design, HCI analysis, and co-creation of VR and digital health tools with clinicians and patients.

  • Collaborate across healthcare, academia, and tech partners to inform development of ethical and scalable health technologies.

APPLE INC. – Sunnyvale, CA
Lead Producer – Consultant 

  • Oversaw cross-functional incubation and delivery of immersive 3D content experiences across Apple hardware ecosystems.

  • Developed agile frameworks for creative workflows and vendor management; improved production velocity and alignment across design and engineering.

  • Presented risk mitigation and roadmap insights to executive stakeholders using product and delivery metrics.

TACTIC – San Francisco, CA
Production Manager | July 2018 – July 2021

  • Led AR/VR development pipelines for clients including Microsoft and P&G, delivering interactive installations and mobile experiences.

  • Scaled production operations, achieving 300% increase in sales; implemented cross-platform pipeline optimizations.

  • Directed company-wide strategy for AR partnerships, including leading Snap Lens certification and integrating Snapchat AR into creative campaigns.

COMPUTATIONAL DESIGN INSTITUTE (CDI)
Founder & Program Director – Dreamship Initiative

  • Founded nonprofit incubator advancing VR for healthcare and education, with global workshops in partnership with Meta, Unity, and University of Johannesburg.

  • Launched international co-design studies on pediatric pain management using VR, coordinating healthcare providers, engineers, and researchers.

  • Built research pipelines across hospitals and academic institutions to evaluate usability and impact of immersive health interventions.