Users can download the Herbal Essences AR Experience app to scan the limited-edition Beach Plastic bottles at stores or at home. Each scan triggers an AR experience that allows users to learn more about the story behind the company’s game-changing bottles made out of plastics picked up from some of the world’s dirtiest beaches.

The experience digitally displays an interactive beachscape around the bottle while displaying an informative video that speaks of the product and the plastic waste problem.

As the AR experience progresses, users see plastic waste washing up on the augmented shore and are invited to swipe the screen to help clean the oceans.

KEW Botanical Bottles:

Using augmented reality, the KEW bottles tell the story about its natural ingredients with a video and an interactive kaleidoscope. The ingredients found in Herbal Essences products swirl out of the bottle to form the kaleidoscope that upon touch, create a symphony of sound and to turn each natural item.