Coca Cola Holiday

Coca Cola Holiday 2019

As a TACTIC studio producer, responsibilities included the client demo management leading up to the 2019 production including producer support on overall product.

Coca-Cola’s holiday cans and bottles each featured unique AR experiences which triggered directly from the packaging, revealing animated holiday scenes with interactive storytelling and game-play with the iconic family of holiday Polar Bears. Different packaging options unlocked different interactive Polar Bear experiences – from a snow-covered ice slide to a snowball fight or musical holiday light show. When any two cans are scanned at the same time, the Polar Bear family will join together for a special rendition of ‘Jingle Bells’ using glass Coke bottles.