19 Crimes & Living Wine Labels
19 Crimes & Living Wine Labels
Production management for one of the most trending digital campaigns. 19 Crimes changed the wine industry as well as the immersive technology industry, offering a breakthrough application for consumers to bring their product to life. 19 Crimes led to the expansion of the Living Wine Labels app, which with TACTIC, my role includes producing the brands and experiences.
It’s the Industrial Revolution, people were increasingly moving to cities, prisons were overcrowded, and petty crime was on the rise. After the Revolution of 1776 prevented transportation to America, Queen Victoria decided banishment to Australia would solve these problems.
Between 1788 and 1868, 165,000 convicts made the long voyage by sea to Australia. Times were tough for criminals, but these individuals were tougher. They survived the boat ride and the exile. Now their stories survive into the 21st century with 19 Crimes.
Winner of the Bronze CLEO
“The Living Wine Labels app, which supports five wine brands now, has been downloaded more than 1.3 million times globally. And there are more than 200,000 videos of the app in action on social media platforms.”
“Augmented reality wine labels has helped our wines stand out from the 9.600 other wineries in the US wine market.”