Augmented Reality to Tell a Haunting Tale….

Bogle Wineries, Phantom Wine, offers a unique story and experience. Based off encounters of their winery of a shadow figure now known as ‘The Phantom"‘, TACTIC augmented the bottles for a series of stories in the app: Augmented Reality Wine Labels. Each series unlocks a piece of the story of the Phantom. Unlock the interactive puzzles to earn the key which allows the user to unlock The Vault. Within The Vault are more experiences and videos about Phantom sightings.

Included in this series was an in-app sweepstakes and a magazine ad that welcomed you to solve the puzzles providing a letter from the phantom.